About Me
Sarita Price,ABD, MBA, BCCLC
International Board Certified Life Coach| Life and Leadership Strategist| Career Coach| Business Coach| Brand and Social Media Marketing Strategist:
Sarita Price is an author, international board-certified Christian life coach, career coach, leadership strategist, entrepreneur, motivational speaker, and a loving and supportive mother and grandmother. Sarita has over 20 years of experience in learning and development, customer service management, project management, and economic empowerment.
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Sarita is currently the CEO and Founder of FSP Enterprises and an online adjunct professor and teaches Entrepreneurship and Innovation at Grand Canyon University and University of Memphis. Sarita recently added to her business portfolio career coaching and brand and social media marketing. Sarita received her Bachelor of Business Administration (BBA) in Human Resource Management from the University of Memphis and her Master of Business Administration (MBA) from the University of Phoenix). Sarita completed her doctoral studies in Education in Organizational Leadership with an emphasis on Organizational Development at Grand Canyon University. Sarita is certified through the IBCC (International Board of Christian Care) as a BCCLC (Board Certified Christian Life Coach). Sarita is also a member of various organizations such as Disrupt HR Memphis, and SHRM (Society for Human Resource Management) where she is the former VP of Communication for Memphis SHRM Memphis Board of Directors. Sarita is also a member of Zeta Phi Beta, Sorority, Inc where she is one of the TN state coordinators of a new initiative WWW (Women Who Win).
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In 2023, after reflecting on her own experiences of reaching 50 and listening to other women over the age of 50, Sarita had a vision of helping women 50 and older create a life them brings them joy and peace of mind at this stage of life to live and lead with confidence and BOLDNESS! This inspiration led her to establish LA50 (Life After 50) Reinventing Yourself ™. In 2024, Sarita made history by hosting the first-ever symposium in Memphis, TN: LA50 Reinventing Yourself. Women aged 50 and above are embracing the spirit of LA50, causing it to gain momentum and evolve into an international movement.


In her coaching practices, Sarita takes a holistic approach through soft skills development to help her clients take care of their BEing as well as their BIZness. She is the coach who is “Skilling You Softly”® to live and lead with confidence and BOLDNESS. With her many years of experience in learning and development, Sarita has a proven track record of developing leaders and building high performing teams
Sarita authored and co-authored 4 books including Healing Through & From Sarita's Pen, Wisdom From Sarita’s Pen For Daily Living and The Marketplace, Tying the Knot Between Ministry and The Marketplace, and Holding Space Series: Standing in Prayer for Your Ordained Business. In every area of her life, Sarita stands on values based on AT HIS Service
(Authenticity, Transparency, Humility, Integrity, Self-awareness, and Service).



This passion of helping others through coaching, learning and development has generated a proven track record of a 96% success rate of developing leaders and building high performing teams. One of the most successful and innovative programs our organization developed for today’s workforce is Best Customer Service Practices.
We customized this program for 2 major organizations in Memphis, TN.
The average customer satisfaction rating is 4.8 stars out of 5.
20+
Years
Experience
96%
Success
Rate
4.8
Customer
Satisfaction