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About Me

Sarita Price, MBA, BCCLC

Author | International Board Certified Master Life and Leadership Coach:

Sarita Price is an international board certified-master life and leadership coach, small business strategist, soft skill expert, author, and a loving and supportive mother. Sarita has over 20 years of experience in human resources management, learning and development, customer service management, project management, and economic development.


Sarita is currently the CEO and Founder of FSP Enterprises and an online adjunct professor for Grand Canyon University in Phoenix, AZ where she teaches Entrepreneurship and Innovation. Sarita recently added to her business portfolio business coaching and business content creator.


Sarita received her Bachelor of Business Administration (BBA) in Human Resource Management from the University of Memphis and her Master of Business Administration (MBA) from the University of Phoenix). Sarita completed her Doctoral Studies in Organizational Leadership with an emphasis on Organizational Development from Grand Canyon University. Sarita is certified through the IBCC (International Board of Christian Care) as a BCCLC (Board Certified Christian Life Coach). Sarita is also a member of various organizations such as SHRM (Society for Human Resource Management) where she is the former VP of Communication for SHRM Memphis Board of Directors.

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In her coaching practices, Sarita takes a holistic approach through soft skills development to help her clients take care of their BEing as well as their BIZness. She is the coach who is “Skilling You Softly” to live and lead with confidence and BOLDNESS. With her many years of experience in learning and development, Sarita has a proven track record of developing leaders and building high performing teams.

Sarita wrote and published her first book Healing Through & From Sarita's Pen in 2014. She is also co- author of two anthologies: Tying the Knot Between Ministry and The Marketplace (published April 2018), and The Holding Space Series: Standing in Prayer for Your Ordained Business (published November 2021). In every area of her life, Sarita stands on values based on AT HIS Service

(Authenticity, Transparency, Humility, Integrity, Self-awareness, and Service).

This passion of helping others through coaching, learning and development has generated a proven track record of a 96% success rate of developing leaders and building high performing teams. One of the most successful and innovative programs our organization developed for today’s workforce is Best Customer Service Practices.


We customized this program for 2 major organizations in Memphis, TN.


The average customer satisfaction rating is 4.8 stars out of 5.










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